The project explores changing depictions in the most popular feature films produced in Norway since the Second World War of tobacco and drunkenness. The frequency of smoking and drinking will be assessed, along with social status of the drinkers/smokers, and the setting in which the behaviour occurs. The project seeks to find correlations between certain character types and smoking and drinking, and interpret drinking and smoking as symbols of normality/deviation, of the valuable and the execrable. The project will also compare drinking and smoking patterns in feature films with real life. Another issue to be pursued concerns whether, as is the case in the US, exposure to smoking on film affects the smoking debut of Norwegian adolescents as a separate risk factor. Are those most exposed to smoking on film more likely to smoke than others? Would a possible affirmation withstand control for other likely influential factors, such as parental involvement, friends/circle and temperament/character traits? The project also looks at Norwegian newspapers’ coverage of snus (low nitrosamine smokeless tobacco, Swedish type) with a view to identifying what the newspapers convey about snus, that is whether they convey an unambiguous or multifaceted message, and whether the signals they send out are positive, neutral or negative. Quantitative and qualitative content analyses of feature films produced in Norway between the end of the Second World War and the present will supply the data. We shall be studying the five most popular films (in number of ticket sales) in each of the years 1945–2005, 300 films all told. The analysis of smoking as a risk factor will include regression analyses of survey data on 15–20 year olds. Share on emailShare on facebookShare on twitterShare on print
See the full project description at Cristin for more information about results, researchers, contact information etc.
Janne Scheffels, Avdeling for rusmidler og tobakk, Norwegian Institute of Public Health
Juan Miguel Rey Pino, University of Granada
Ingeborg Lund, Avdeling for rusmidler og tobakk, Norwegian Institute of Public Health